The Food for Thought programme is designed to be accessible but comes with specific eligibility rules to ensure that the feedback is coming from real, recent customers. Participation isn’t complicated, but there are certain conditions to fulfil to take advantage of the offer.
Survey Eligibility Criteria
To take part in the survey, a person must:
- Be 18 years of age or older
- Be a UK resident
- Have made a purchase at McDonald’s UK
- Possess a receipt from McDonald’s that includes a 12-digit survey participation code
- Complete the Food for Thought survey within 60 days of the receipt issue date
- Have received a voucher via email or the survey site upon completion
This structure ensures that only genuine and recent customers are giving feedback, making the responses both relevant and valuable for the company.
Important Clarification
It’s essential to note that simply filling out the survey doesn’t automatically guarantee a voucher. Only participants who follow all the steps correctly and meet the eligibility criteria will be rewarded.
Step-by-Step Instructions
Step 1: Keep the Receipt Handy
After purchasing anything from McDonald’s, keep your receipt. At the top or bottom, you’ll find a 12-digit code, which is your entry to the Food for Thought survey.
Step 2: Visit the Official Survey Website
Go to the official Food for Thought survey website, where you will begin the survey by entering:
- The 12-digit entry code
- The amount you spent
Step 3: Start Answering the Survey Questions
Click ‘Continue’ and begin answering the questions about your visit. The survey generally includes the following topics:
- Type of visit: dine-in, drive-thru, takeaway
- How the order was placed: touchscreen kiosk, counter, mobile app
- Staff interaction and delivery method
- Overall satisfaction with the visit
Step 4: Complete the Survey
You’ll be asked about different aspects of your experience, including:
- Food quality and temperature
- Speed and accuracy of service
- Cleanliness and staff friendliness
- Overall value for money
You may also be given an optional section to write suggestions or feedback. This section can be kept brief.
Step 5: Receive Your Voucher
At the end of the survey, choose whether you’d like the voucher:
- Sent to your email
- Or printed directly from the site
If you’re in the UK, you’ll receive a voucher with a QR code and a 12-digit alphanumeric validation code.
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